Lean Marketing For Manufacturers

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Lean Marketing for Manufacturers
Online Pilot Course

Event Description

Nebraska MEP, in collaboration with 21st Century Marketing Systems, is offering a 6-week online Lean Marketing System course to help businesses STAND APART from their competition and GROW. Like Lean manufacturing, the 4-step Lean Marketing System eliminates sales and marketing waste and inefficiencies.

The system optimizes and leverages a company's current marketing opportunities and processes to allow growth to occur without having to increase the sales and marketing budget.

Participating manufacturers have realized tremendous success in increasing profits and sales, oftentimes by 20%-100% within 60-90 days. One company has seen an 80% increase in their bid conversion rate, while another added an extra shift to meet increased demand.


Participants of this webinar will learn:

  • Why a marketing “system” is as important as a floor process system or operational system.

  • Why manufacturers must differentiate or stand apart in a way that matters if they are to survive and grow.

  • How digital technology is transforming the marketing and sales models of manufacturers.

  • How to get more leads online and offline without spending more money.

  • How to get more production out of your dealers, distributors and independent sales representatives.

Intended Audience

Owners, executives, marketing & sales team members, and senior leaders of Nebraska manufacturing companies.


Richard Johnson, founder and CEO of 21st Century Marketing Systems, Inc., is the creator and developer of the company’s
4-step Lean Marketing System. He is also the author of the 2014 January Amazon best-seller Stand Apart.

Webinar Dates

Six consecutive weekly webinars lasting 45-60 minutes will be held on:
  • Thursday, June 1, 2017 
  • Thursday, June 8, 2017 
  • Thursday, June 15, 2017 
  • Thursday, June 22, 2017 
  • Thursday, June 29, 2017 
  • Thursday, July 7, 2017

Time: 6:00 pm EST
(All sessions will be recorded and made available following each session.)


Cost: $997 per attendee.

Registration Maxium: Registration is capped at 10 participants. 

Registration Deadline:  Sunday, May 28, 2017
(All participants must pre-register.)

Registrants will receive an online guide to improving search engine visibility along with the E-book version of Richard Johnson’s book Stand Apart.

To learn more about the 4-step Lean Marketing System,  email Richard Johnson to set up a free webinar.  Click on the button below to register for the course.


Note: Refunds will not be offered for cancelled registrations but substitutions are allowed at the discretion of the University of Nebraska-Lincoln.


Contact Us

Mike Nagle
Client Services Manager
Nebraska MEP
(402) 890-5020

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